Mobile, social, big data, and the cloud are all impacting how businesses engage with their customers, partners, and employees in order to better compete. Microsoft approaches cloud computing as a way to help customers take a key step toward better business agility, economics, and user experiences. Because of its power to fundamentally change how businesses operate and compete, the cloud is a game changer for businesses of all sizes.

Also, for many modern CIOs and technology leaders, the cloud presents an opportunity to redefine the role IT plays in implementing a business’ strategy. Today, IT is experiencing a shift from the traditional client/server to the cloud. Going forward, businesses and other organizations will look to consume and deliver IT as a service. Cloud promises to make IT not just cheaper, but also faster, easier, more flexible, and more effective.

Small and midsize businesses have many of the same basic IT needs as larger organizations, such as communication, security, reliability, storage, and desktop management. However, small and midsize businesses have fewer resources, so they have limited ability to make major IT capital investments. ​Microsoft solves this dilemma, by offering the benefits of the cloud with the familiarity of Microsoft applications that users, developers, IT professionals, and executives already know and trust.

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